{"product_id":"mens-essential-set","title":"The Men's Essential","description":"\u003cdiv style=\"background:#FBFAF7;color:#16211F;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:17px;line-height:1.7;text-align:left\"\u003e\n\n\u003c!-- ① INTRO --\u003e\n\u003cdiv style=\"padding:clamp(48px,6vw,80px) 24px clamp(40px,5vw,64px)\"\u003e\n  \u003cdiv style=\"max-width:820px;margin:0 auto;text-align:center\"\u003e\n    \u003cp style=\"margin:0 0 14px;font-size:13px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:#17808F\"\u003eTwo Products · Save $10\u003c\/p\u003e\n    \u003ch2 style=\"margin:0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:clamp(28px,3.6vw,42px) !important;line-height:1.14 !important;font-weight:700 !important;letter-spacing:-.02em !important;color:#16211F !important;text-transform:none !important\"\u003eThe entire routine. Under a minute.\u003c\/h2\u003e\n    \u003cp style=\"margin:20px 0 0;font-size:19px;line-height:1.65;color:#4E5C59\"\u003eThe reason most men's skin is dehydrated isn't lack of interest — it's the number of steps. So this is two: wash with the balm, one pump of the all-in-one essence, done. No toner to buy, no lotion to remember, nothing sitting shiny on your face at 11am.\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c!-- ② WHAT'S INSIDE --\u003e\n\u003cdiv style=\"background:#F3F1EC;padding:clamp(48px,6vw,90px) 24px\"\u003e\n  \u003cdiv style=\"max-width:1120px;margin:0 auto\"\u003e\n    \u003cdiv style=\"max-width:760px;margin:0 auto clamp(32px,4vw,52px);text-align:center\"\u003e\n      \u003cp style=\"margin:0 0 14px;font-size:13px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:#17808F\"\u003eWhat's inside\u003c\/p\u003e\n      \u003ch2 style=\"margin:0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:clamp(26px,3.2vw,36px) !important;line-height:1.15 !important;font-weight:700 !important;letter-spacing:-.02em !important;color:#16211F !important;text-transform:none !important\"\u003eTwo full-size products.\u003c\/h2\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:flex;flex-wrap:wrap;gap:24px\"\u003e\n      \u003cdiv style=\"flex:1 1 330px;background:#ffffff;border:1px solid #E1DED7;border-radius:18px;padding:32px\"\u003e\n        \u003cdiv style=\"font-size:13px;font-weight:700;letter-spacing:.14em;color:#B9954F\"\u003eSTEP 01 — WASH\u003c\/div\u003e\n        \u003ch3 style=\"margin:14px 0 0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:20px !important;line-height:1.25 !important;font-weight:700 !important;color:#16211F !important;text-transform:none !important\"\u003eDeep \u0026amp; Perfect Cleansing Balm\u003c\/h3\u003e\n        \u003cp style=\"margin:6px 0 0;font-size:15px;color:#7E8C89\"\u003e100ml · $34 value\u003c\/p\u003e\n        \u003cp style=\"margin:14px 0 0;font-size:17px;line-height:1.65;color:#4E5C59\"\u003eMelts at skin temperature and takes off sunscreen, sweat, city grime and the buildup around your nose that a bar of soap never touches. Rinses clean, no tight squeaky feeling, no second product needed.\u003c\/p\u003e\n        \u003cp style=\"margin:14px 0 0;font-size:16px;line-height:1.6;color:#7E8C89\"\u003eAlso handles the blackheads most men just live with.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv style=\"flex:1 1 330px;background:#ffffff;border:1px solid #E1DED7;border-radius:18px;padding:32px\"\u003e\n        \u003cdiv style=\"font-size:13px;font-weight:700;letter-spacing:.14em;color:#B9954F\"\u003eSTEP 02 — ONE PUMP\u003c\/div\u003e\n        \u003ch3 style=\"margin:14px 0 0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:20px !important;line-height:1.25 !important;font-weight:700 !important;color:#16211F !important;text-transform:none !important\"\u003eceo Essence — All-in-One\u003c\/h3\u003e\n        \u003cp style=\"margin:6px 0 0;font-size:15px;color:#7E8C89\"\u003e100ml · $42 value\u003c\/p\u003e\n        \u003cp style=\"margin:14px 0 0;font-size:17px;line-height:1.65;color:#4E5C59\"\u003eToner, lotion and essence in a single pump. Peptide and niacinamide for lines and shine, centella and panthenol for the sting after shaving — and an essence texture that dries down matte instead of greasy.\u003c\/p\u003e\n        \u003cp style=\"margin:14px 0 0;font-size:16px;line-height:1.6;color:#7E8C89\"\u003eAlcohol-free · Acetyl Hexapeptide-8 · light citrus scent\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c!-- ③ THE MATH OF STEPS --\u003e\n\u003cdiv style=\"padding:clamp(48px,6vw,90px) 24px\"\u003e\n  \u003cdiv style=\"max-width:820px;margin:0 auto\"\u003e\n    \u003cdiv style=\"text-align:center;margin-bottom:clamp(28px,3vw,44px)\"\u003e\n      \u003cp style=\"margin:0 0 14px;font-size:13px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:#17808F\"\u003eWhy the pair\u003c\/p\u003e\n      \u003ch2 style=\"margin:0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:clamp(26px,3.2vw,36px) !important;line-height:1.15 !important;font-weight:700 !important;letter-spacing:-.02em !important;color:#16211F !important;text-transform:none !important\"\u003eFive products, replaced by two.\u003c\/h2\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:flex;flex-wrap:wrap;gap:12px;align-items:center;justify-content:center;margin-bottom:clamp(24px,3vw,36px)\"\u003e\n      \u003cspan style=\"display:inline-block;font-size:14px;font-weight:700;color:#7E8C89;background:#F3F1EC;border-radius:100px;padding:9px 16px;text-decoration:line-through\"\u003eFace wash\u003c\/span\u003e\n      \u003cspan style=\"display:inline-block;font-size:14px;font-weight:700;color:#7E8C89;background:#F3F1EC;border-radius:100px;padding:9px 16px;text-decoration:line-through\"\u003eMakeup remover\u003c\/span\u003e\n      \u003cspan style=\"display:inline-block;font-size:14px;font-weight:700;color:#7E8C89;background:#F3F1EC;border-radius:100px;padding:9px 16px;text-decoration:line-through\"\u003eToner\u003c\/span\u003e\n      \u003cspan style=\"display:inline-block;font-size:14px;font-weight:700;color:#7E8C89;background:#F3F1EC;border-radius:100px;padding:9px 16px;text-decoration:line-through\"\u003eLotion\u003c\/span\u003e\n      \u003cspan style=\"display:inline-block;font-size:14px;font-weight:700;color:#7E8C89;background:#F3F1EC;border-radius:100px;padding:9px 16px;text-decoration:line-through\"\u003eAftershave\u003c\/span\u003e\n      \u003cspan style=\"color:#7E8C89;font-weight:700;font-size:18px\"\u003e→\u003c\/span\u003e\n      \u003cspan style=\"display:inline-block;font-size:14px;font-weight:700;color:#ffffff;background:#17808F;border-radius:100px;padding:9px 18px\"\u003eBalm + Essence\u003c\/span\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"background:#E6F1F2;border-radius:16px;padding:28px 32px\"\u003e\n      \u003cp style=\"margin:0;font-size:17px;line-height:1.7;color:#0E5E6B\"\u003eMen's skin tends to be oilier on the surface and drier underneath, and daily shaving keeps the barrier permanently under repair. The usual answer is a shelf of products nobody uses past week two. This is the version that actually gets used — because it takes thirty seconds and there's nothing to think about.\u003c\/p\u003e\n      \u003cp style=\"margin:16px 0 0;font-size:17px;line-height:1.7;color:#0E5E6B\"\u003eBoth run on farm-grown Korean cactus extracted with our patented CN-27 method, which lowers surface tension so everything absorbs fast rather than sitting on your face.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c!-- ④ WHO IT'S FOR --\u003e\n\u003cdiv style=\"background:#F3F1EC;padding:clamp(48px,6vw,90px) 24px\"\u003e\n  \u003cdiv style=\"max-width:1120px;margin:0 auto\"\u003e\n    \u003cdiv style=\"max-width:760px;margin:0 auto clamp(32px,4vw,52px);text-align:center\"\u003e\n      \u003cp style=\"margin:0 0 14px;font-size:13px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:#17808F\"\u003eThe fit\u003c\/p\u003e\n      \u003ch2 style=\"margin:0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:clamp(26px,3.2vw,36px) !important;line-height:1.15 !important;font-weight:700 !important;letter-spacing:-.02em !important;color:#16211F !important;text-transform:none !important\"\u003eIs this your set?\u003c\/h2\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:flex;flex-wrap:wrap;gap:24px\"\u003e\n      \u003cdiv style=\"flex:1 1 320px;background:#ffffff;border:1px solid #E1DED7;border-radius:18px;padding:32px\"\u003e\n        \u003ch3 style=\"margin:0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:20px !important;font-weight:700 !important;color:#17808F !important;text-transform:none !important\"\u003eReach for it if…\u003c\/h3\u003e\n        \u003cdiv style=\"margin-top:20px;display:flex;gap:12px;align-items:flex-start\"\u003e\n\u003cspan style=\"color:#17808F;font-weight:700;flex:none\"\u003e✓\u003c\/span\u003e\u003cspan style=\"font-size:17px;line-height:1.55;color:#4E5C59\"\u003eYou've never owned a toner and don't intend to start\u003c\/span\u003e\n\u003c\/div\u003e\n        \u003cdiv style=\"margin-top:14px;display:flex;gap:12px;align-items:flex-start\"\u003e\n\u003cspan style=\"color:#17808F;font-weight:700;flex:none\"\u003e✓\u003c\/span\u003e\u003cspan style=\"font-size:17px;line-height:1.55;color:#4E5C59\"\u003eYour face is shiny by noon but tight right after washing\u003c\/span\u003e\n\u003c\/div\u003e\n        \u003cdiv style=\"margin-top:14px;display:flex;gap:12px;align-items:flex-start\"\u003e\n\u003cspan style=\"color:#17808F;font-weight:700;flex:none\"\u003e✓\u003c\/span\u003e\u003cspan style=\"font-size:17px;line-height:1.55;color:#4E5C59\"\u003eShaving leaves you irritated more often than not\u003c\/span\u003e\n\u003c\/div\u003e\n        \u003cdiv style=\"margin-top:14px;display:flex;gap:12px;align-items:flex-start\"\u003e\n\u003cspan style=\"color:#17808F;font-weight:700;flex:none\"\u003e✓\u003c\/span\u003e\u003cspan style=\"font-size:17px;line-height:1.55;color:#4E5C59\"\u003eYou're buying a gift for someone who won't buy this himself\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv style=\"flex:1 1 320px;background:#ffffff;border:1px solid #E1DED7;border-radius:18px;padding:32px\"\u003e\n        \u003ch3 style=\"margin:0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:20px !important;font-weight:700 !important;color:#17808F !important;text-transform:none !important\"\u003eGood to know\u003c\/h3\u003e\n        \u003cdiv style=\"margin-top:20px;display:flex;gap:12px;align-items:flex-start\"\u003e\n\u003cspan style=\"color:#17808F;font-weight:700;flex:none\"\u003e✓\u003c\/span\u003e\u003cspan style=\"font-size:17px;line-height:1.55;color:#4E5C59\"\u003eBoth are full size — roughly three months of daily use\u003c\/span\u003e\n\u003c\/div\u003e\n        \u003cdiv style=\"margin-top:14px;display:flex;gap:12px;align-items:flex-start\"\u003e\n\u003cspan style=\"color:#17808F;font-weight:700;flex:none\"\u003e✓\u003c\/span\u003e\u003cspan style=\"font-size:17px;line-height:1.55;color:#4E5C59\"\u003eThe essence is alcohol-free, so it won't sting after shaving\u003c\/span\u003e\n\u003c\/div\u003e\n        \u003cdiv style=\"margin-top:14px;display:flex;gap:12px;align-items:flex-start\"\u003e\n\u003cspan style=\"color:#17808F;font-weight:700;flex:none\"\u003e✓\u003c\/span\u003e\u003cspan style=\"font-size:17px;line-height:1.55;color:#4E5C59\"\u003eBoth are lightly scented; the essence is a clean citrus that fades fast\u003c\/span\u003e\n\u003c\/div\u003e\n        \u003cdiv style=\"margin-top:14px;display:flex;gap:12px;align-items:flex-start\"\u003e\n\u003cspan style=\"color:#17808F;font-weight:700;flex:none\"\u003e✓\u003c\/span\u003e\u003cspan style=\"font-size:17px;line-height:1.55;color:#4E5C59\"\u003eAdd sunscreen in the morning and the routine is complete\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c!-- ⑤ VALUE --\u003e\n\u003cdiv style=\"padding:clamp(48px,6vw,90px) 24px\"\u003e\n  \u003cdiv style=\"max-width:700px;margin:0 auto\"\u003e\n    \u003cdiv style=\"background:#0E5E6B;border-radius:22px;padding:clamp(36px,5vw,56px) clamp(24px,4vw,44px);text-align:center\"\u003e\n      \u003cp style=\"margin:0 0 14px;font-size:13px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:#84C2CB\"\u003eThe math\u003c\/p\u003e\n      \u003ch2 style=\"margin:0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:clamp(26px,3.2vw,34px) !important;line-height:1.15 !important;font-weight:700 !important;color:#ffffff !important;text-transform:none !important\"\u003e$10 less than buying them apart.\u003c\/h2\u003e\n      \u003cdiv style=\"margin-top:28px;border-top:1px solid rgba(255,255,255,0.18)\"\u003e\n        \u003cdiv style=\"display:flex;justify-content:space-between;align-items:baseline;gap:20px;padding:14px 4px;border-bottom:1px solid rgba(255,255,255,0.14)\"\u003e\n          \u003cspan style=\"font-size:17px;color:#D9EAED\"\u003eceo Essence · 100ml\u003c\/span\u003e\u003cb style=\"font-size:17px;font-weight:700;color:#ffffff\"\u003e$42\u003c\/b\u003e\n        \u003c\/div\u003e\n        \u003cdiv style=\"display:flex;justify-content:space-between;align-items:baseline;gap:20px;padding:14px 4px;border-bottom:1px solid rgba(255,255,255,0.14)\"\u003e\n          \u003cspan style=\"font-size:17px;color:#D9EAED\"\u003eDeep \u0026amp; Perfect Cleansing Balm · 100ml\u003c\/span\u003e\u003cb style=\"font-size:17px;font-weight:700;color:#ffffff\"\u003e$34\u003c\/b\u003e\n        \u003c\/div\u003e\n        \u003cdiv style=\"display:flex;justify-content:space-between;align-items:baseline;gap:20px;padding:18px 4px\"\u003e\n          \u003cspan style=\"font-size:18px;font-weight:700;color:#7FE3C4\"\u003eThe Men's Essential\u003c\/span\u003e\u003cb style=\"font-size:20px;font-weight:700;color:#7FE3C4\"\u003e$66\u003c\/b\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cp style=\"margin:18px 0 0;font-size:15px;color:#93BEC5\"\u003eFree US shipping included.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c!-- ⑥ FAQ --\u003e\n\u003cdiv style=\"background:#F3F1EC;padding:clamp(48px,6vw,90px) 24px\"\u003e\n  \u003cdiv style=\"max-width:800px;margin:0 auto\"\u003e\n    \u003cdiv style=\"margin:0 auto clamp(28px,3vw,44px);text-align:center\"\u003e\n      \u003cp style=\"margin:0 0 14px;font-size:13px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:#17808F\"\u003eFAQ\u003c\/p\u003e\n      \u003ch2 style=\"margin:0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:clamp(26px,3.2vw,36px) !important;line-height:1.15 !important;font-weight:700 !important;letter-spacing:-.02em !important;color:#16211F !important;text-transform:none !important\"\u003eQuestions, answered.\u003c\/h2\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"background:#ffffff;border:1px solid #E1DED7;border-radius:14px;padding:24px 28px\"\u003e\n      \u003cb style=\"display:block;font-size:18px;font-weight:700;color:#16211F\"\u003eI don't wear makeup. Do I need a cleansing balm?\u003c\/b\u003e\n      \u003cp style=\"margin:12px 0 0;font-size:17px;line-height:1.65;color:#4E5C59\"\u003eIt's not just for makeup. Sunscreen, sebum, sweat and city particulates all sit on skin, and a balm removes them without stripping. It also works as a plain wash on days you don't need the heavy lifting.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"margin-top:12px;background:#ffffff;border:1px solid #E1DED7;border-radius:14px;padding:24px 28px\"\u003e\n      \u003cb style=\"display:block;font-size:18px;font-weight:700;color:#16211F\"\u003eIs it greasy? That's my main worry.\u003c\/b\u003e\n      \u003cp style=\"margin:12px 0 0;font-size:17px;line-height:1.65;color:#4E5C59\"\u003eNo. The essence is an essence texture, not a cream — it absorbs in seconds and dries down matte. One pump is enough for the whole face; two only if you've just shaved.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"margin-top:12px;background:#ffffff;border:1px solid #E1DED7;border-radius:14px;padding:24px 28px\"\u003e\n      \u003cb style=\"display:block;font-size:18px;font-weight:700;color:#16211F\"\u003eWill the essence sting after shaving?\u003c\/b\u003e\n      \u003cp style=\"margin:12px 0 0;font-size:17px;line-height:1.65;color:#4E5C59\"\u003eIt's alcohol-free, which is what usually causes the sting in aftershaves. Centella and panthenol are in there specifically to keep post-shave skin comfortable.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"margin-top:12px;background:#ffffff;border:1px solid #E1DED7;border-radius:14px;padding:24px 28px\"\u003e\n      \u003cb style=\"display:block;font-size:18px;font-weight:700;color:#16211F\"\u003eIs this a good gift?\u003c\/b\u003e\n      \u003cp style=\"margin:12px 0 0;font-size:17px;line-height:1.65;color:#4E5C59\"\u003eIt's the set people buy for someone who needs skincare but won't shop for it. No size to guess, no skin type to know, and two products is a routine he'll actually keep.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"margin-top:12px;background:#ffffff;border:1px solid #E1DED7;border-radius:14px;padding:24px 28px\"\u003e\n      \u003cb style=\"display:block;font-size:18px;font-weight:700;color:#16211F\"\u003eHow long will the set last?\u003c\/b\u003e\n      \u003cp style=\"margin:12px 0 0;font-size:17px;line-height:1.65;color:#4E5C59\"\u003eRoughly three months each with twice-daily use. Both are full size, not travel formats.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n","brand":"FG Beauty","offers":[{"title":"Default Title","offer_id":67592748499248,"sku":null,"price":65.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/2927\/8256\/files\/ceoEssenceAll-in-OneforMen11_02041895-9b1d-4073-967c-386c8f0a8906.jpg?v=1787594954","url":"https:\/\/us.fgbeauty.com\/products\/mens-essential-set","provider":"FG Beauty","version":"1.0","type":"link"}