{"title":"For Men","description":"\u003cp\u003eSkincare that fits real routines. Our all-in-one CEO Essence merges toner, lotion and essence into one easy step — with Korean cactus and peptide to control oil, calm post-shave skin, and keep things matte. No fuss, real results.\u003c\/p\u003e","products":[{"product_id":"ceo-essence-men","title":"ceo Essence — All-in-One for Men","description":"\u003cdiv style=\"background:#FBFAF7;color:#16211F;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:17px;line-height:1.7;text-align:left\"\u003e\n\n\u003c!-- ============ ① HERO ============ --\u003e\n\u003cdiv style=\"padding:clamp(48px,6vw,90px) 24px clamp(56px,7vw,110px)\"\u003e\n  \u003cdiv style=\"max-width:1120px;margin:0 auto;display:flex;flex-wrap:wrap;gap:clamp(28px,5vw,64px);align-items:center\"\u003e\n    \u003cdiv style=\"flex:1 1 320px;border-radius:18px;overflow:hidden;background:#F3F1EC\"\u003e\n      \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/2927\/8256\/files\/hero_b321787f-a3cf-4795-b835-ca6004b1a7d2.jpg?v=1787589068\" alt=\"FG Beauty ceo Essence all-in-one for men with Korean cactus pads\" style=\"display:block;width:100%;height:auto;border-radius:0\"\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"flex:1 1 320px\"\u003e\n      \u003cp style=\"margin:0 0 14px;font-size:13px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:#17808F\"\u003eAll-in-One · For Men\u003c\/p\u003e\n      \u003ch1 style=\"margin:0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:clamp(34px,4.6vw,52px) !important;line-height:1.07 !important;font-weight:700 !important;letter-spacing:-.02em !important;color:#16211F !important;text-transform:none !important\"\u003eceo Essence\u003c\/h1\u003e\n      \u003cp style=\"margin:20px 0 0;font-size:19px;line-height:1.65;color:#4E5C59\"\u003eToner, lotion and essence in one bottle. One pump after washing, thirty seconds, done — matte finish, no shine, no routine to remember.\u003c\/p\u003e\n      \u003cdiv style=\"margin-top:26px;display:flex;flex-wrap:wrap;gap:8px\"\u003e\n        \u003cspan style=\"display:inline-block;font-size:13px;font-weight:700;letter-spacing:.05em;text-transform:uppercase;color:#0E5E6B;background:#E6F1F2;border-radius:100px;padding:8px 16px\"\u003eVegan\u003c\/span\u003e\n        \u003cspan style=\"display:inline-block;font-size:13px;font-weight:700;letter-spacing:.05em;text-transform:uppercase;color:#0E5E6B;background:#E6F1F2;border-radius:100px;padding:8px 16px\"\u003eEWG Green-Grade\u003c\/span\u003e\n        \u003cspan style=\"display:inline-block;font-size:13px;font-weight:700;letter-spacing:.05em;text-transform:uppercase;color:#0E5E6B;background:#E6F1F2;border-radius:100px;padding:8px 16px\"\u003eWith Peptide\u003c\/span\u003e\n        \u003cspan style=\"display:inline-block;font-size:13px;font-weight:700;letter-spacing:.05em;text-transform:uppercase;color:#0E5E6B;background:#E6F1F2;border-radius:100px;padding:8px 16px\"\u003ePost-Shave\u003c\/span\u003e\n      \u003c\/div\u003e\n      \u003cdiv style=\"margin-top:34px;display:flex;flex-wrap:wrap;gap:32px\"\u003e\n        \u003cdiv style=\"border-left:2px solid #17808F;padding-left:14px\"\u003e\n          \u003cb style=\"display:block;font-size:26px;line-height:1.2;color:#16211F\"\u003e3-in-1\u003c\/b\u003e\n          \u003cspan style=\"font-size:14px;color:#7E8C89\"\u003etoner + lotion + essence\u003c\/span\u003e\n        \u003c\/div\u003e\n        \u003cdiv style=\"border-left:2px solid #17808F;padding-left:14px\"\u003e\n          \u003cb style=\"display:block;font-size:26px;line-height:1.2;color:#16211F\"\u003e30s\u003c\/b\u003e\n          \u003cspan style=\"font-size:14px;color:#7E8C89\"\u003ewhole routine\u003c\/span\u003e\n        \u003c\/div\u003e\n        \u003cdiv style=\"border-left:2px solid #17808F;padding-left:14px\"\u003e\n          \u003cb style=\"display:block;font-size:26px;line-height:1.2;color:#16211F\"\u003e100ml\u003c\/b\u003e\n          \u003cspan style=\"font-size:14px;color:#7E8C89\"\u003e3.38 fl oz\u003c\/span\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cp style=\"margin:34px 0 0;padding-top:26px;border-top:1px solid #E1DED7;font-size:14px;letter-spacing:.14em;text-transform:uppercase;color:#7E8C89\"\u003eOily · Combination · Post-shave · All skin types\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c!-- ============ ② WHY IT'S DIFFERENT ============ --\u003e\n\u003cdiv style=\"background:#F3F1EC;padding:clamp(56px,7vw,110px) 24px\"\u003e\n  \u003cdiv style=\"max-width:1120px;margin:0 auto\"\u003e\n    \u003cdiv style=\"max-width:760px;margin:0 auto clamp(36px,4vw,60px);text-align:center\"\u003e\n      \u003cp style=\"margin:0 0 14px;font-size:13px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:#17808F\"\u003eWhy it's different\u003c\/p\u003e\n      \u003ch2 style=\"margin:0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:clamp(27px,3.4vw,40px) !important;line-height:1.15 !important;font-weight:700 !important;letter-spacing:-.02em !important;color:#16211F !important;text-transform:none !important\"\u003eMost men won't do a seven-step routine. This is the whole routine.\u003c\/h2\u003e\n      \u003cp style=\"margin:20px 0 0;font-size:19px;line-height:1.65;color:#4E5C59\"\u003eNot a watered-down \"men's lotion\" — a proper essence with peptide, niacinamide and farm-grown Korean cactus, formulated so one pump replaces the three products you were never going to buy separately.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:flex;flex-wrap:wrap;gap:24px\"\u003e\n      \u003cdiv style=\"flex:1 1 290px;background:#ffffff;border:1px solid #E1DED7;border-radius:18px;padding:32px\"\u003e\n        \u003cdiv style=\"font-size:13px;font-weight:700;letter-spacing:.14em;color:#B9954F\"\u003e01 — ONE STEP\u003c\/div\u003e\n        \u003ch3 style=\"margin:14px 0 0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:20px !important;line-height:1.25 !important;font-weight:700 !important;color:#16211F !important;text-transform:none !important\"\u003eThree products, one pump\u003c\/h3\u003e\n        \u003cp style=\"margin:14px 0 0;font-size:17px;line-height:1.65;color:#4E5C59\"\u003eHydration, conditioning and treatment in a single application — no layering, no waiting, nothing else on the counter.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv style=\"flex:1 1 290px;background:#ffffff;border:1px solid #E1DED7;border-radius:18px;padding:32px\"\u003e\n        \u003cdiv style=\"font-size:13px;font-weight:700;letter-spacing:.14em;color:#B9954F\"\u003e02 — AFTER SHAVING\u003c\/div\u003e\n        \u003ch3 style=\"margin:14px 0 0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:20px !important;line-height:1.25 !important;font-weight:700 !important;color:#16211F !important;text-transform:none !important\"\u003eBuilt for razor-stressed skin\u003c\/h3\u003e\n        \u003cp style=\"margin:14px 0 0;font-size:17px;line-height:1.65;color:#4E5C59\"\u003eAlcohol-free comfort with centella and panthenol — it calms the sting instead of adding to it.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv style=\"flex:1 1 290px;background:#ffffff;border:1px solid #E1DED7;border-radius:18px;padding:32px\"\u003e\n        \u003cdiv style=\"font-size:13px;font-weight:700;letter-spacing:.14em;color:#B9954F\"\u003e03 — FINISH\u003c\/div\u003e\n        \u003ch3 style=\"margin:14px 0 0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:20px !important;line-height:1.25 !important;font-weight:700 !important;color:#16211F !important;text-transform:none !important\"\u003eMatte, not shiny\u003c\/h3\u003e\n        \u003cp style=\"margin:14px 0 0;font-size:17px;line-height:1.65;color:#4E5C59\"\u003eAbsorbs fast and dries down clean — hydration without the greasy look men usually associate with moisturizer.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c!-- ============ ③ ONE STEP ============ --\u003e\n\u003cdiv style=\"padding:clamp(56px,7vw,110px) 24px\"\u003e\n  \u003cdiv style=\"max-width:1120px;margin:0 auto;display:flex;flex-wrap:wrap;gap:clamp(28px,5vw,64px);align-items:center\"\u003e\n    \u003cdiv style=\"flex:1 1 320px;border-radius:18px;overflow:hidden;background:#F3F1EC\"\u003e\n      \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/2927\/8256\/files\/detail.jpg?v=1787589069\" alt=\"ceo Essence all-in-one bottle detail\" style=\"display:block;width:100%;height:auto;border-radius:0\"\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"flex:1 1 320px\"\u003e\n      \u003cp style=\"margin:0 0 14px;font-size:13px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:#17808F\"\u003eThe routine\u003c\/p\u003e\n      \u003ch2 style=\"margin:0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:clamp(27px,3.4vw,40px) !important;line-height:1.15 !important;font-weight:700 !important;letter-spacing:-.02em !important;color:#16211F !important;text-transform:none !important\"\u003eWash. Pump. Out the door.\u003c\/h2\u003e\n      \u003cp style=\"margin:20px 0 0;font-size:19px;line-height:1.65;color:#4E5C59\"\u003eThe reason most men's skin is dehydrated isn't lack of interest — it's the number of steps. Take that down to one and it actually gets used every day.\u003c\/p\u003e\n      \u003cdiv style=\"margin-top:26px;display:flex;flex-wrap:wrap;gap:10px;align-items:center\"\u003e\n        \u003cspan style=\"display:inline-block;font-size:14px;font-weight:700;color:#7E8C89;background:#F3F1EC;border-radius:100px;padding:8px 16px;text-decoration:line-through\"\u003eToner\u003c\/span\u003e\n        \u003cspan style=\"color:#7E8C89;font-weight:700\"\u003e+\u003c\/span\u003e\n        \u003cspan style=\"display:inline-block;font-size:14px;font-weight:700;color:#7E8C89;background:#F3F1EC;border-radius:100px;padding:8px 16px;text-decoration:line-through\"\u003eLotion\u003c\/span\u003e\n        \u003cspan style=\"color:#7E8C89;font-weight:700\"\u003e+\u003c\/span\u003e\n        \u003cspan style=\"display:inline-block;font-size:14px;font-weight:700;color:#7E8C89;background:#F3F1EC;border-radius:100px;padding:8px 16px;text-decoration:line-through\"\u003eEssence\u003c\/span\u003e\n        \u003cspan style=\"color:#7E8C89;font-weight:700\"\u003e→\u003c\/span\u003e\n        \u003cspan style=\"display:inline-block;font-size:14px;font-weight:700;color:#ffffff;background:#17808F;border-radius:100px;padding:8px 16px\"\u003eceo Essence\u003c\/span\u003e\n      \u003c\/div\u003e\n      \u003cdiv style=\"margin-top:34px;background:#E6F1F2;border-radius:14px;padding:24px 28px;font-size:17px;line-height:1.65;color:#0E5E6B\"\u003e\n\u003cb\u003eOne pump covers the whole face.\u003c\/b\u003e Two if you've just shaved or your skin feels tight.\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c!-- ============ ④ LIFESTYLE ============ --\u003e\n\u003cdiv style=\"background:#F3F1EC;padding:clamp(56px,7vw,110px) 24px\"\u003e\n  \u003cdiv style=\"max-width:1120px;margin:0 auto;display:flex;flex-wrap:wrap;gap:clamp(28px,5vw,64px);align-items:center\"\u003e\n    \u003cdiv style=\"flex:1 1 320px\"\u003e\n      \u003cp style=\"margin:0 0 14px;font-size:13px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:#17808F\"\u003eEveryday wear\u003c\/p\u003e\n      \u003ch2 style=\"margin:0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:clamp(27px,3.4vw,40px) !important;line-height:1.15 !important;font-weight:700 !important;letter-spacing:-.02em !important;color:#16211F !important;text-transform:none !important\"\u003eFor skin that takes a beating.\u003c\/h2\u003e\n      \u003cp style=\"margin:20px 0 0;font-size:19px;line-height:1.65;color:#4E5C59\"\u003eCity air, air conditioning, daily shaving, not enough sleep. Men's skin tends to be oilier on the surface and drier underneath — this is formulated for exactly that combination.\u003c\/p\u003e\n      \u003cdiv style=\"margin-top:24px;display:flex;gap:12px;align-items:flex-start\"\u003e\n\u003cspan style=\"color:#17808F;font-weight:700;flex:none\"\u003e✓\u003c\/span\u003e\u003cspan style=\"font-size:17px;line-height:1.55;color:#4E5C59\"\u003eHelps control surface shine and the look of large pores\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"margin-top:14px;display:flex;gap:12px;align-items:flex-start\"\u003e\n\u003cspan style=\"color:#17808F;font-weight:700;flex:none\"\u003e✓\u003c\/span\u003e\u003cspan style=\"font-size:17px;line-height:1.55;color:#4E5C59\"\u003eComforts the tightness and sting that follow a close shave\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"margin-top:14px;display:flex;gap:12px;align-items:flex-start\"\u003e\n\u003cspan style=\"color:#17808F;font-weight:700;flex:none\"\u003e✓\u003c\/span\u003e\u003cspan style=\"font-size:17px;line-height:1.55;color:#4E5C59\"\u003eKeeps deeper layers hydrated without a heavy surface film\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"margin-top:14px;display:flex;gap:12px;align-items:flex-start\"\u003e\n\u003cspan style=\"color:#17808F;font-weight:700;flex:none\"\u003e✓\u003c\/span\u003e\u003cspan style=\"font-size:17px;line-height:1.55;color:#4E5C59\"\u003eA clean, barely-there citrus scent — nothing loud\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"flex:1 1 320px;border-radius:18px;overflow:hidden;background:#F3F1EC\"\u003e\n      \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/2927\/8256\/files\/urban.jpg?v=1787589068\" alt=\"Hand holding ceo Essence against a city skyline\" style=\"display:block;width:100%;height:auto;border-radius:0\"\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c!-- ============ ⑤ FROM OUR FARM ============ --\u003e\n\u003cdiv style=\"padding:clamp(56px,7vw,110px) 24px\"\u003e\n  \u003cdiv style=\"max-width:1120px;margin:0 auto\"\u003e\n    \u003cdiv style=\"border-radius:18px;overflow:hidden;background:#F3F1EC\"\u003e\n      \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/2927\/8256\/files\/farmer.jpg?v=1787589069\" alt=\"Harvesting Korean cactus at the FG Beauty farm\" style=\"display:block;width:100%;height:auto;border-radius:0\"\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"margin-top:clamp(40px,5vw,80px);display:flex;flex-wrap:wrap;gap:clamp(28px,5vw,64px);align-items:center\"\u003e\n      \u003cdiv style=\"flex:1 1 320px\"\u003e\n        \u003cp style=\"margin:0 0 14px;font-size:13px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:#17808F\"\u003eFrom our farm\u003c\/p\u003e\n        \u003ch2 style=\"margin:0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:clamp(27px,3.4vw,40px) !important;line-height:1.15 !important;font-weight:700 !important;letter-spacing:-.02em !important;color:#16211F !important;text-transform:none !important\"\u003eWe grow it. We pick it. We extract it.\u003c\/h2\u003e\n        \u003cp style=\"margin:20px 0 0;font-size:19px;line-height:1.65;color:#4E5C59\"\u003eThat's our farm on the Goheung coast, and that's our Korean cactus (\u003ci\u003eOpuntia ficus-indica\u003c\/i\u003e) being harvested by hand. No trading desk, no anonymous supplier — we own the whole chain from soil to bottle.\u003c\/p\u003e\n        \u003cp style=\"margin:20px 0 0;font-size:19px;line-height:1.65;color:#4E5C59\"\u003eIt survives winters to −30°C and summers near 50°C, and we extract the whole plant with our patented CN-27 method.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv style=\"flex:1 1 320px;border-radius:18px;overflow:hidden;background:#F3F1EC\"\u003e\n        \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/2927\/8256\/files\/cactus.jpg?v=1787589069\" alt=\"ceo Essence resting on live Korean cactus pads\" style=\"display:block;width:100%;height:auto;border-radius:0\"\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c!-- ============ ⑥ WHAT'S IN IT ============ --\u003e\n\u003cdiv style=\"background:#F3F1EC;padding:clamp(56px,7vw,110px) 24px\"\u003e\n  \u003cdiv style=\"max-width:1120px;margin:0 auto\"\u003e\n    \u003cdiv style=\"max-width:760px;margin:0 auto clamp(36px,4vw,60px);text-align:center\"\u003e\n      \u003cp style=\"margin:0 0 14px;font-size:13px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:#17808F\"\u003eWhat's in it\u003c\/p\u003e\n      \u003ch2 style=\"margin:0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:clamp(27px,3.4vw,40px) !important;line-height:1.15 !important;font-weight:700 !important;letter-spacing:-.02em !important;color:#16211F !important;text-transform:none !important\"\u003eSix actives, one job each.\u003c\/h2\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:flex;flex-wrap:wrap;gap:24px\"\u003e\n      \u003cdiv style=\"flex:1 1 280px;background:#ffffff;border:1px solid #E1DED7;border-radius:16px;padding:26px\"\u003e\n        \u003cb style=\"display:block;font-size:18px;font-weight:700;color:#16211F\"\u003eAcetyl Hexapeptide-8\u003c\/b\u003e\n        \u003cspan style=\"display:block;margin-top:10px;font-size:16px;line-height:1.6;color:#4E5C59\"\u003eThe peptide — for the look of expression lines around the eyes and forehead.\u003c\/span\u003e\n      \u003c\/div\u003e\n      \u003cdiv style=\"flex:1 1 280px;background:#ffffff;border:1px solid #E1DED7;border-radius:16px;padding:26px\"\u003e\n        \u003cb style=\"display:block;font-size:18px;font-weight:700;color:#16211F\"\u003eNiacinamide\u003c\/b\u003e\n        \u003cspan style=\"display:block;margin-top:10px;font-size:16px;line-height:1.6;color:#4E5C59\"\u003eHelps with surface shine, uneven tone and the appearance of enlarged pores.\u003c\/span\u003e\n      \u003c\/div\u003e\n      \u003cdiv style=\"flex:1 1 280px;background:#ffffff;border:1px solid #E1DED7;border-radius:16px;padding:26px\"\u003e\n        \u003cb style=\"display:block;font-size:18px;font-weight:700;color:#16211F\"\u003eKorean Cactus Extract\u003c\/b\u003e\n        \u003cspan style=\"display:block;margin-top:10px;font-size:16px;line-height:1.6;color:#4E5C59\"\u003eFarm-grown \u003ci\u003eOpuntia\u003c\/i\u003e via patented CN-27 — deep hydration that absorbs fast.\u003c\/span\u003e\n      \u003c\/div\u003e\n      \u003cdiv style=\"flex:1 1 280px;background:#ffffff;border:1px solid #E1DED7;border-radius:16px;padding:26px\"\u003e\n        \u003cb style=\"display:block;font-size:18px;font-weight:700;color:#16211F\"\u003eCentella \u0026amp; Panthenol\u003c\/b\u003e\n        \u003cspan style=\"display:block;margin-top:10px;font-size:16px;line-height:1.6;color:#4E5C59\"\u003eThe post-shave pair — comfort for skin that's just been scraped with a blade.\u003c\/span\u003e\n      \u003c\/div\u003e\n      \u003cdiv style=\"flex:1 1 280px;background:#ffffff;border:1px solid #E1DED7;border-radius:16px;padding:26px\"\u003e\n        \u003cb style=\"display:block;font-size:18px;font-weight:700;color:#16211F\"\u003ePine, Elm, Kudzu \u0026amp; Primrose\u003c\/b\u003e\n        \u003cspan style=\"display:block;margin-top:10px;font-size:16px;line-height:1.6;color:#4E5C59\"\u003eA quartet of traditional Korean botanicals you won't find in a drugstore lotion.\u003c\/span\u003e\n      \u003c\/div\u003e\n      \u003cdiv style=\"flex:1 1 280px;background:#ffffff;border:1px solid #E1DED7;border-radius:16px;padding:26px\"\u003e\n        \u003cb style=\"display:block;font-size:18px;font-weight:700;color:#16211F\"\u003eSqualane \u0026amp; Hyaluronate\u003c\/b\u003e\n        \u003cspan style=\"display:block;margin-top:10px;font-size:16px;line-height:1.6;color:#4E5C59\"\u003eWater in, moisture held — the reason it stays hydrating without a greasy layer.\u003c\/span\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c!-- ============ ⑦ HOW TO USE ============ --\u003e\n\u003cdiv style=\"padding:clamp(56px,7vw,110px) 24px\"\u003e\n  \u003cdiv style=\"max-width:1120px;margin:0 auto\"\u003e\n    \u003cdiv style=\"max-width:760px;margin:0 auto clamp(36px,4vw,60px);text-align:center\"\u003e\n      \u003cp style=\"margin:0 0 14px;font-size:13px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:#17808F\"\u003eHow to use\u003c\/p\u003e\n      \u003ch2 style=\"margin:0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:clamp(27px,3.4vw,40px) !important;line-height:1.15 !important;font-weight:700 !important;letter-spacing:-.02em !important;color:#16211F !important;text-transform:none !important\"\u003eTwo steps. That's the routine.\u003c\/h2\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:flex;flex-wrap:wrap;gap:24px;align-items:stretch\"\u003e\n      \u003cdiv style=\"flex:1 1 280px;background:#ffffff;border:1px solid #E1DED7;border-radius:18px;overflow:hidden;text-align:center\"\u003e\n        \u003cdiv style=\"aspect-ratio:4\/3;overflow:hidden;background:#F3F1EC\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/2927\/8256\/files\/stones.jpg?v=1787589068\" alt=\"ceo Essence bottle on stones\" style=\"display:block;width:100%;height:100%;object-fit:cover;border-radius:0\"\u003e\n        \u003c\/div\u003e\n        \u003cdiv style=\"padding:24px 22px 30px\"\u003e\n          \u003cdiv style=\"font-size:13px;font-weight:700;letter-spacing:.14em;color:#B9954F\"\u003eSTEP 01\u003c\/div\u003e\n          \u003cp style=\"margin:12px 0 0;font-size:17px;line-height:1.6;color:#4E5C59\"\u003eWash your face — or shave — and pat dry, leaving skin slightly damp.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv style=\"flex:1 1 280px;background:#ffffff;border:1px solid #E1DED7;border-radius:18px;overflow:hidden;text-align:center\"\u003e\n        \u003cdiv style=\"aspect-ratio:4\/3;overflow:hidden;background:#F3F1EC\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/2927\/8256\/files\/cactuspad_1f1077d2-d56f-4792-b6ba-a5848f62fa33.jpg?v=1787589069\" alt=\"ceo Essence with Korean cactus pad\" style=\"display:block;width:100%;height:100%;object-fit:cover;border-radius:0\"\u003e\n        \u003c\/div\u003e\n        \u003cdiv style=\"padding:24px 22px 30px\"\u003e\n          \u003cdiv style=\"font-size:13px;font-weight:700;letter-spacing:.14em;color:#B9954F\"\u003eSTEP 02\u003c\/div\u003e\n          \u003cp style=\"margin:12px 0 0;font-size:17px;line-height:1.6;color:#4E5C59\"\u003eOne pump into your palm, press over face and neck. Nothing after it.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv style=\"flex:1 1 280px;background:#ffffff;border:1px solid #E1DED7;border-radius:18px;overflow:hidden;text-align:center\"\u003e\n        \u003cdiv style=\"aspect-ratio:4\/3;background:#E6F1F2;display:flex;align-items:center;justify-content:center\"\u003e\n          \u003cspan style=\"font-size:52px;line-height:1\"\u003e⏰\u003c\/span\u003e\n        \u003c\/div\u003e\n        \u003cdiv style=\"padding:24px 22px 30px\"\u003e\n          \u003cdiv style=\"font-size:13px;font-weight:700;letter-spacing:.14em;color:#B9954F\"\u003eDONE\u003c\/div\u003e\n          \u003cp style=\"margin:12px 0 0;font-size:17px;line-height:1.6;color:#4E5C59\"\u003eThirty seconds, twice a day. Add SPF in the morning and you're set.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c!-- ============ ⑧ WHO IT'S FOR ============ --\u003e\n\u003cdiv style=\"background:#F3F1EC;padding:clamp(56px,7vw,110px) 24px\"\u003e\n  \u003cdiv style=\"max-width:1120px;margin:0 auto\"\u003e\n    \u003cdiv style=\"max-width:760px;margin:0 auto clamp(36px,4vw,60px);text-align:center\"\u003e\n      \u003cp style=\"margin:0 0 14px;font-size:13px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:#17808F\"\u003eThe fit\u003c\/p\u003e\n      \u003ch2 style=\"margin:0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:clamp(27px,3.4vw,40px) !important;line-height:1.15 !important;font-weight:700 !important;letter-spacing:-.02em !important;color:#16211F !important;text-transform:none !important\"\u003eIs this your bottle?\u003c\/h2\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:flex;flex-wrap:wrap;gap:24px\"\u003e\n      \u003cdiv style=\"flex:1 1 320px;background:#ffffff;border:1px solid #E1DED7;border-radius:18px;padding:32px\"\u003e\n        \u003ch3 style=\"margin:0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:20px !important;font-weight:700 !important;color:#17808F !important;text-transform:none !important\"\u003eReach for it if…\u003c\/h3\u003e\n        \u003cdiv style=\"margin-top:20px;display:flex;gap:12px;align-items:flex-start\"\u003e\n\u003cspan style=\"color:#17808F;font-weight:700;flex:none\"\u003e✓\u003c\/span\u003e\u003cspan style=\"font-size:17px;line-height:1.55;color:#4E5C59\"\u003eYou want skincare that takes under a minute\u003c\/span\u003e\n\u003c\/div\u003e\n        \u003cdiv style=\"margin-top:14px;display:flex;gap:12px;align-items:flex-start\"\u003e\n\u003cspan style=\"color:#17808F;font-weight:700;flex:none\"\u003e✓\u003c\/span\u003e\u003cspan style=\"font-size:17px;line-height:1.55;color:#4E5C59\"\u003eYour face is shiny by noon but tight after washing\u003c\/span\u003e\n\u003c\/div\u003e\n        \u003cdiv style=\"margin-top:14px;display:flex;gap:12px;align-items:flex-start\"\u003e\n\u003cspan style=\"color:#17808F;font-weight:700;flex:none\"\u003e✓\u003c\/span\u003e\u003cspan style=\"font-size:17px;line-height:1.55;color:#4E5C59\"\u003eShaving leaves your skin irritated more often than not\u003c\/span\u003e\n\u003c\/div\u003e\n        \u003cdiv style=\"margin-top:14px;display:flex;gap:12px;align-items:flex-start\"\u003e\n\u003cspan style=\"color:#17808F;font-weight:700;flex:none\"\u003e✓\u003c\/span\u003e\u003cspan style=\"font-size:17px;line-height:1.55;color:#4E5C59\"\u003eYou've never owned a toner and don't intend to start\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv style=\"flex:1 1 320px;background:#ffffff;border:1px solid #E1DED7;border-radius:18px;padding:32px\"\u003e\n        \u003ch3 style=\"margin:0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:20px !important;font-weight:700 !important;color:#17808F !important;text-transform:none !important\"\u003eGood to know\u003c\/h3\u003e\n        \u003cdiv style=\"margin-top:20px;display:flex;gap:12px;align-items:flex-start\"\u003e\n\u003cspan style=\"color:#17808F;font-weight:700;flex:none\"\u003e✓\u003c\/span\u003e\u003cspan style=\"font-size:17px;line-height:1.55;color:#4E5C59\"\u003eLightly scented with bergamot; contains limonene and linalool\u003c\/span\u003e\n\u003c\/div\u003e\n        \u003cdiv style=\"margin-top:14px;display:flex;gap:12px;align-items:flex-start\"\u003e\n\u003cspan style=\"color:#17808F;font-weight:700;flex:none\"\u003e✓\u003c\/span\u003e\u003cspan style=\"font-size:17px;line-height:1.55;color:#4E5C59\"\u003eAlcohol-free, so it won't sting freshly shaved skin\u003c\/span\u003e\n\u003c\/div\u003e\n        \u003cdiv style=\"margin-top:14px;display:flex;gap:12px;align-items:flex-start\"\u003e\n\u003cspan style=\"color:#17808F;font-weight:700;flex:none\"\u003e✓\u003c\/span\u003e\u003cspan style=\"font-size:17px;line-height:1.55;color:#4E5C59\"\u003eWorks fine as a standalone or under sunscreen\u003c\/span\u003e\n\u003c\/div\u003e\n        \u003cdiv style=\"margin-top:14px;display:flex;gap:12px;align-items:flex-start\"\u003e\n\u003cspan style=\"color:#17808F;font-weight:700;flex:none\"\u003e✓\u003c\/span\u003e\u003cspan style=\"font-size:17px;line-height:1.55;color:#4E5C59\"\u003ePatch test first if you have known sensitivities\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c!-- ============ ⑨ FAQ ============ --\u003e\n\u003cdiv style=\"padding:clamp(56px,7vw,110px) 24px\"\u003e\n  \u003cdiv style=\"max-width:800px;margin:0 auto\"\u003e\n    \u003cdiv style=\"margin:0 auto clamp(36px,4vw,60px);text-align:center\"\u003e\n      \u003cp style=\"margin:0 0 14px;font-size:13px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:#17808F\"\u003eFAQ\u003c\/p\u003e\n      \u003ch2 style=\"margin:0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:clamp(27px,3.4vw,40px) !important;line-height:1.15 !important;font-weight:700 !important;letter-spacing:-.02em !important;color:#16211F !important;text-transform:none !important\"\u003eQuestions, answered.\u003c\/h2\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"background:#ffffff;border:1px solid #E1DED7;border-radius:14px;padding:24px 28px\"\u003e\n      \u003cb style=\"display:block;font-size:18px;font-weight:700;color:#16211F\"\u003eDo I need anything else with it?\u003c\/b\u003e\n      \u003cp style=\"margin:12px 0 0;font-size:17px;line-height:1.65;color:#4E5C59\"\u003eA cleanser and sunscreen. That's the whole kit. The essence covers toner, lotion and treatment in one step.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"margin-top:12px;background:#ffffff;border:1px solid #E1DED7;border-radius:14px;padding:24px 28px\"\u003e\n      \u003cb style=\"display:block;font-size:18px;font-weight:700;color:#16211F\"\u003eWill it sting right after shaving?\u003c\/b\u003e\n      \u003cp style=\"margin:12px 0 0;font-size:17px;line-height:1.65;color:#4E5C59\"\u003eIt's alcohol-free, which is what usually causes the sting in aftershaves. Centella and panthenol are in there specifically to keep post-shave skin comfortable.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"margin-top:12px;background:#ffffff;border:1px solid #E1DED7;border-radius:14px;padding:24px 28px\"\u003e\n      \u003cb style=\"display:block;font-size:18px;font-weight:700;color:#16211F\"\u003eIs it greasy? I hate that feeling.\u003c\/b\u003e\n      \u003cp style=\"margin:12px 0 0;font-size:17px;line-height:1.65;color:#4E5C59\"\u003eNo. It's an essence texture, not a cream — it absorbs in seconds and dries down matte. One pump is enough; two only if your skin is very dry.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"margin-top:12px;background:#ffffff;border:1px solid #E1DED7;border-radius:14px;padding:24px 28px\"\u003e\n      \u003cb style=\"display:block;font-size:18px;font-weight:700;color:#16211F\"\u003eWhat does it smell like?\u003c\/b\u003e\n      \u003cp style=\"margin:12px 0 0;font-size:17px;line-height:1.65;color:#4E5C59\"\u003eA light, clean citrus from bergamot oil that fades within a minute. It won't compete with your cologne. If you avoid fragrance entirely, our Soothing Gel is fragrance-free.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"margin-top:12px;background:#ffffff;border:1px solid #E1DED7;border-radius:14px;padding:24px 28px\"\u003e\n      \u003cb style=\"display:block;font-size:18px;font-weight:700;color:#16211F\"\u003eHow long does one bottle last?\u003c\/b\u003e\n      \u003cp style=\"margin:12px 0 0;font-size:17px;line-height:1.65;color:#4E5C59\"\u003eOne pump twice a day — 100ml runs about three months.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c!-- ============ ⑩ INGREDIENTS ============ --\u003e\n\u003cdiv style=\"background:#F3F1EC;padding:clamp(56px,7vw,110px) 24px\"\u003e\n  \u003cdiv style=\"max-width:900px;margin:0 auto;display:flex;flex-wrap:wrap;gap:clamp(28px,4vw,48px);align-items:center\"\u003e\n    \u003cdiv style=\"flex:0 1 280px;border-radius:18px;overflow:hidden;background:#F3F1EC\"\u003e\n      \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/2927\/8256\/files\/box_7cd921f8-0951-4de9-b046-4558142350ed.jpg?v=1787589068\" alt=\"ceo Essence packaging box\" style=\"display:block;width:100%;height:auto;border-radius:0\"\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"flex:1 1 320px\"\u003e\n      \u003cp style=\"margin:0 0 14px;font-size:13px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:#17808F\"\u003eFull ingredients\u003c\/p\u003e\n      \u003ch2 style=\"margin:0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:26px !important;line-height:1.2 !important;font-weight:700 !important;color:#16211F !important;text-transform:none !important\"\u003eEverything that's inside.\u003c\/h2\u003e\n      \u003cp style=\"margin:18px 0 0;font-size:16px;color:#4E5C59\"\u003e\u003cb\u003eNet 100ml \/ 3.38 fl oz\u003c\/b\u003e · Made in Korea\u003c\/p\u003e\n      \u003cp style=\"margin:18px 0 0;font-size:14px;line-height:1.85;color:#7E8C89\"\u003eWater, Butylene Glycol, Glycerin, Opuntia Ficus-Indica Stem Extract, 1,2-Hexanediol, Niacinamide, Betaine, Squalane, Sodium Hyaluronate, Hydroxyacetophenone, Carbomer, Arginine, Panthenol, Caprylyl Glycol, Acetyl Hexapeptide-8, Centella Asiatica Extract, Portulaca Oleracea Extract, Pinus Palustris Leaf Extract, Ulmus Davidiana Root Extract, Oenothera Biennis (Evening Primrose) Flower Extract, Pueraria Lobata Root Extract, Allantoin, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Adenosine, Dipotassium Glycyrrhizate, Limonene, Linalool\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n","brand":"FG Beauty","offers":[{"title":"Default Title","offer_id":67592607269168,"sku":"FGB-CEO-100","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/2927\/8256\/files\/ceoEssenceAll-in-OneforMen1.jpg?v=1787590100"},{"product_id":"mens-essential-set","title":"The Men's Essential","description":"\u003cdiv style=\"background:#FBFAF7;color:#16211F;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:17px;line-height:1.7;text-align:left\"\u003e\n\n\u003c!-- ① INTRO --\u003e\n\u003cdiv style=\"padding:clamp(48px,6vw,80px) 24px clamp(40px,5vw,64px)\"\u003e\n  \u003cdiv style=\"max-width:820px;margin:0 auto;text-align:center\"\u003e\n    \u003cp style=\"margin:0 0 14px;font-size:13px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:#17808F\"\u003eTwo Products · Save $10\u003c\/p\u003e\n    \u003ch2 style=\"margin:0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:clamp(28px,3.6vw,42px) !important;line-height:1.14 !important;font-weight:700 !important;letter-spacing:-.02em !important;color:#16211F !important;text-transform:none !important\"\u003eThe entire routine. Under a minute.\u003c\/h2\u003e\n    \u003cp style=\"margin:20px 0 0;font-size:19px;line-height:1.65;color:#4E5C59\"\u003eThe reason most men's skin is dehydrated isn't lack of interest — it's the number of steps. So this is two: wash with the balm, one pump of the all-in-one essence, done. No toner to buy, no lotion to remember, nothing sitting shiny on your face at 11am.\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c!-- ② WHAT'S INSIDE --\u003e\n\u003cdiv style=\"background:#F3F1EC;padding:clamp(48px,6vw,90px) 24px\"\u003e\n  \u003cdiv style=\"max-width:1120px;margin:0 auto\"\u003e\n    \u003cdiv style=\"max-width:760px;margin:0 auto clamp(32px,4vw,52px);text-align:center\"\u003e\n      \u003cp style=\"margin:0 0 14px;font-size:13px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:#17808F\"\u003eWhat's inside\u003c\/p\u003e\n      \u003ch2 style=\"margin:0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:clamp(26px,3.2vw,36px) !important;line-height:1.15 !important;font-weight:700 !important;letter-spacing:-.02em !important;color:#16211F !important;text-transform:none !important\"\u003eTwo full-size products.\u003c\/h2\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:flex;flex-wrap:wrap;gap:24px\"\u003e\n      \u003cdiv style=\"flex:1 1 330px;background:#ffffff;border:1px solid #E1DED7;border-radius:18px;padding:32px\"\u003e\n        \u003cdiv style=\"font-size:13px;font-weight:700;letter-spacing:.14em;color:#B9954F\"\u003eSTEP 01 — WASH\u003c\/div\u003e\n        \u003ch3 style=\"margin:14px 0 0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:20px !important;line-height:1.25 !important;font-weight:700 !important;color:#16211F !important;text-transform:none !important\"\u003eDeep \u0026amp; Perfect Cleansing Balm\u003c\/h3\u003e\n        \u003cp style=\"margin:6px 0 0;font-size:15px;color:#7E8C89\"\u003e100ml · $34 value\u003c\/p\u003e\n        \u003cp style=\"margin:14px 0 0;font-size:17px;line-height:1.65;color:#4E5C59\"\u003eMelts at skin temperature and takes off sunscreen, sweat, city grime and the buildup around your nose that a bar of soap never touches. Rinses clean, no tight squeaky feeling, no second product needed.\u003c\/p\u003e\n        \u003cp style=\"margin:14px 0 0;font-size:16px;line-height:1.6;color:#7E8C89\"\u003eAlso handles the blackheads most men just live with.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv style=\"flex:1 1 330px;background:#ffffff;border:1px solid #E1DED7;border-radius:18px;padding:32px\"\u003e\n        \u003cdiv style=\"font-size:13px;font-weight:700;letter-spacing:.14em;color:#B9954F\"\u003eSTEP 02 — ONE PUMP\u003c\/div\u003e\n        \u003ch3 style=\"margin:14px 0 0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:20px !important;line-height:1.25 !important;font-weight:700 !important;color:#16211F !important;text-transform:none !important\"\u003eceo Essence — All-in-One\u003c\/h3\u003e\n        \u003cp style=\"margin:6px 0 0;font-size:15px;color:#7E8C89\"\u003e100ml · $42 value\u003c\/p\u003e\n        \u003cp style=\"margin:14px 0 0;font-size:17px;line-height:1.65;color:#4E5C59\"\u003eToner, lotion and essence in a single pump. Peptide and niacinamide for lines and shine, centella and panthenol for the sting after shaving — and an essence texture that dries down matte instead of greasy.\u003c\/p\u003e\n        \u003cp style=\"margin:14px 0 0;font-size:16px;line-height:1.6;color:#7E8C89\"\u003eAlcohol-free · Acetyl Hexapeptide-8 · light citrus scent\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c!-- ③ THE MATH OF STEPS --\u003e\n\u003cdiv style=\"padding:clamp(48px,6vw,90px) 24px\"\u003e\n  \u003cdiv style=\"max-width:820px;margin:0 auto\"\u003e\n    \u003cdiv style=\"text-align:center;margin-bottom:clamp(28px,3vw,44px)\"\u003e\n      \u003cp style=\"margin:0 0 14px;font-size:13px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:#17808F\"\u003eWhy the pair\u003c\/p\u003e\n      \u003ch2 style=\"margin:0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:clamp(26px,3.2vw,36px) !important;line-height:1.15 !important;font-weight:700 !important;letter-spacing:-.02em !important;color:#16211F !important;text-transform:none !important\"\u003eFive products, replaced by two.\u003c\/h2\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:flex;flex-wrap:wrap;gap:12px;align-items:center;justify-content:center;margin-bottom:clamp(24px,3vw,36px)\"\u003e\n      \u003cspan style=\"display:inline-block;font-size:14px;font-weight:700;color:#7E8C89;background:#F3F1EC;border-radius:100px;padding:9px 16px;text-decoration:line-through\"\u003eFace wash\u003c\/span\u003e\n      \u003cspan style=\"display:inline-block;font-size:14px;font-weight:700;color:#7E8C89;background:#F3F1EC;border-radius:100px;padding:9px 16px;text-decoration:line-through\"\u003eMakeup remover\u003c\/span\u003e\n      \u003cspan style=\"display:inline-block;font-size:14px;font-weight:700;color:#7E8C89;background:#F3F1EC;border-radius:100px;padding:9px 16px;text-decoration:line-through\"\u003eToner\u003c\/span\u003e\n      \u003cspan style=\"display:inline-block;font-size:14px;font-weight:700;color:#7E8C89;background:#F3F1EC;border-radius:100px;padding:9px 16px;text-decoration:line-through\"\u003eLotion\u003c\/span\u003e\n      \u003cspan style=\"display:inline-block;font-size:14px;font-weight:700;color:#7E8C89;background:#F3F1EC;border-radius:100px;padding:9px 16px;text-decoration:line-through\"\u003eAftershave\u003c\/span\u003e\n      \u003cspan style=\"color:#7E8C89;font-weight:700;font-size:18px\"\u003e→\u003c\/span\u003e\n      \u003cspan style=\"display:inline-block;font-size:14px;font-weight:700;color:#ffffff;background:#17808F;border-radius:100px;padding:9px 18px\"\u003eBalm + Essence\u003c\/span\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"background:#E6F1F2;border-radius:16px;padding:28px 32px\"\u003e\n      \u003cp style=\"margin:0;font-size:17px;line-height:1.7;color:#0E5E6B\"\u003eMen's skin tends to be oilier on the surface and drier underneath, and daily shaving keeps the barrier permanently under repair. The usual answer is a shelf of products nobody uses past week two. This is the version that actually gets used — because it takes thirty seconds and there's nothing to think about.\u003c\/p\u003e\n      \u003cp style=\"margin:16px 0 0;font-size:17px;line-height:1.7;color:#0E5E6B\"\u003eBoth run on farm-grown Korean cactus extracted with our patented CN-27 method, which lowers surface tension so everything absorbs fast rather than sitting on your face.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c!-- ④ WHO IT'S FOR --\u003e\n\u003cdiv style=\"background:#F3F1EC;padding:clamp(48px,6vw,90px) 24px\"\u003e\n  \u003cdiv style=\"max-width:1120px;margin:0 auto\"\u003e\n    \u003cdiv style=\"max-width:760px;margin:0 auto clamp(32px,4vw,52px);text-align:center\"\u003e\n      \u003cp style=\"margin:0 0 14px;font-size:13px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:#17808F\"\u003eThe fit\u003c\/p\u003e\n      \u003ch2 style=\"margin:0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:clamp(26px,3.2vw,36px) !important;line-height:1.15 !important;font-weight:700 !important;letter-spacing:-.02em !important;color:#16211F !important;text-transform:none !important\"\u003eIs this your set?\u003c\/h2\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:flex;flex-wrap:wrap;gap:24px\"\u003e\n      \u003cdiv style=\"flex:1 1 320px;background:#ffffff;border:1px solid #E1DED7;border-radius:18px;padding:32px\"\u003e\n        \u003ch3 style=\"margin:0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:20px !important;font-weight:700 !important;color:#17808F !important;text-transform:none !important\"\u003eReach for it if…\u003c\/h3\u003e\n        \u003cdiv style=\"margin-top:20px;display:flex;gap:12px;align-items:flex-start\"\u003e\n\u003cspan style=\"color:#17808F;font-weight:700;flex:none\"\u003e✓\u003c\/span\u003e\u003cspan style=\"font-size:17px;line-height:1.55;color:#4E5C59\"\u003eYou've never owned a toner and don't intend to start\u003c\/span\u003e\n\u003c\/div\u003e\n        \u003cdiv style=\"margin-top:14px;display:flex;gap:12px;align-items:flex-start\"\u003e\n\u003cspan style=\"color:#17808F;font-weight:700;flex:none\"\u003e✓\u003c\/span\u003e\u003cspan style=\"font-size:17px;line-height:1.55;color:#4E5C59\"\u003eYour face is shiny by noon but tight right after washing\u003c\/span\u003e\n\u003c\/div\u003e\n        \u003cdiv style=\"margin-top:14px;display:flex;gap:12px;align-items:flex-start\"\u003e\n\u003cspan style=\"color:#17808F;font-weight:700;flex:none\"\u003e✓\u003c\/span\u003e\u003cspan style=\"font-size:17px;line-height:1.55;color:#4E5C59\"\u003eShaving leaves you irritated more often than not\u003c\/span\u003e\n\u003c\/div\u003e\n        \u003cdiv style=\"margin-top:14px;display:flex;gap:12px;align-items:flex-start\"\u003e\n\u003cspan style=\"color:#17808F;font-weight:700;flex:none\"\u003e✓\u003c\/span\u003e\u003cspan style=\"font-size:17px;line-height:1.55;color:#4E5C59\"\u003eYou're buying a gift for someone who won't buy this himself\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv style=\"flex:1 1 320px;background:#ffffff;border:1px solid #E1DED7;border-radius:18px;padding:32px\"\u003e\n        \u003ch3 style=\"margin:0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:20px !important;font-weight:700 !important;color:#17808F !important;text-transform:none !important\"\u003eGood to know\u003c\/h3\u003e\n        \u003cdiv style=\"margin-top:20px;display:flex;gap:12px;align-items:flex-start\"\u003e\n\u003cspan style=\"color:#17808F;font-weight:700;flex:none\"\u003e✓\u003c\/span\u003e\u003cspan style=\"font-size:17px;line-height:1.55;color:#4E5C59\"\u003eBoth are full size — roughly three months of daily use\u003c\/span\u003e\n\u003c\/div\u003e\n        \u003cdiv style=\"margin-top:14px;display:flex;gap:12px;align-items:flex-start\"\u003e\n\u003cspan style=\"color:#17808F;font-weight:700;flex:none\"\u003e✓\u003c\/span\u003e\u003cspan style=\"font-size:17px;line-height:1.55;color:#4E5C59\"\u003eThe essence is alcohol-free, so it won't sting after shaving\u003c\/span\u003e\n\u003c\/div\u003e\n        \u003cdiv style=\"margin-top:14px;display:flex;gap:12px;align-items:flex-start\"\u003e\n\u003cspan style=\"color:#17808F;font-weight:700;flex:none\"\u003e✓\u003c\/span\u003e\u003cspan style=\"font-size:17px;line-height:1.55;color:#4E5C59\"\u003eBoth are lightly scented; the essence is a clean citrus that fades fast\u003c\/span\u003e\n\u003c\/div\u003e\n        \u003cdiv style=\"margin-top:14px;display:flex;gap:12px;align-items:flex-start\"\u003e\n\u003cspan style=\"color:#17808F;font-weight:700;flex:none\"\u003e✓\u003c\/span\u003e\u003cspan style=\"font-size:17px;line-height:1.55;color:#4E5C59\"\u003eAdd sunscreen in the morning and the routine is complete\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c!-- ⑤ VALUE --\u003e\n\u003cdiv style=\"padding:clamp(48px,6vw,90px) 24px\"\u003e\n  \u003cdiv style=\"max-width:700px;margin:0 auto\"\u003e\n    \u003cdiv style=\"background:#0E5E6B;border-radius:22px;padding:clamp(36px,5vw,56px) clamp(24px,4vw,44px);text-align:center\"\u003e\n      \u003cp style=\"margin:0 0 14px;font-size:13px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:#84C2CB\"\u003eThe math\u003c\/p\u003e\n      \u003ch2 style=\"margin:0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:clamp(26px,3.2vw,34px) !important;line-height:1.15 !important;font-weight:700 !important;color:#ffffff !important;text-transform:none !important\"\u003e$10 less than buying them apart.\u003c\/h2\u003e\n      \u003cdiv style=\"margin-top:28px;border-top:1px solid rgba(255,255,255,0.18)\"\u003e\n        \u003cdiv style=\"display:flex;justify-content:space-between;align-items:baseline;gap:20px;padding:14px 4px;border-bottom:1px solid rgba(255,255,255,0.14)\"\u003e\n          \u003cspan style=\"font-size:17px;color:#D9EAED\"\u003eceo Essence · 100ml\u003c\/span\u003e\u003cb style=\"font-size:17px;font-weight:700;color:#ffffff\"\u003e$42\u003c\/b\u003e\n        \u003c\/div\u003e\n        \u003cdiv style=\"display:flex;justify-content:space-between;align-items:baseline;gap:20px;padding:14px 4px;border-bottom:1px solid rgba(255,255,255,0.14)\"\u003e\n          \u003cspan style=\"font-size:17px;color:#D9EAED\"\u003eDeep \u0026amp; Perfect Cleansing Balm · 100ml\u003c\/span\u003e\u003cb style=\"font-size:17px;font-weight:700;color:#ffffff\"\u003e$34\u003c\/b\u003e\n        \u003c\/div\u003e\n        \u003cdiv style=\"display:flex;justify-content:space-between;align-items:baseline;gap:20px;padding:18px 4px\"\u003e\n          \u003cspan style=\"font-size:18px;font-weight:700;color:#7FE3C4\"\u003eThe Men's Essential\u003c\/span\u003e\u003cb style=\"font-size:20px;font-weight:700;color:#7FE3C4\"\u003e$66\u003c\/b\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cp style=\"margin:18px 0 0;font-size:15px;color:#93BEC5\"\u003eFree US shipping included.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c!-- ⑥ FAQ --\u003e\n\u003cdiv style=\"background:#F3F1EC;padding:clamp(48px,6vw,90px) 24px\"\u003e\n  \u003cdiv style=\"max-width:800px;margin:0 auto\"\u003e\n    \u003cdiv style=\"margin:0 auto clamp(28px,3vw,44px);text-align:center\"\u003e\n      \u003cp style=\"margin:0 0 14px;font-size:13px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:#17808F\"\u003eFAQ\u003c\/p\u003e\n      \u003ch2 style=\"margin:0 !important;font-family:system-ui,-apple-system,'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif !important;font-size:clamp(26px,3.2vw,36px) !important;line-height:1.15 !important;font-weight:700 !important;letter-spacing:-.02em !important;color:#16211F !important;text-transform:none !important\"\u003eQuestions, answered.\u003c\/h2\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"background:#ffffff;border:1px solid #E1DED7;border-radius:14px;padding:24px 28px\"\u003e\n      \u003cb style=\"display:block;font-size:18px;font-weight:700;color:#16211F\"\u003eI don't wear makeup. Do I need a cleansing balm?\u003c\/b\u003e\n      \u003cp style=\"margin:12px 0 0;font-size:17px;line-height:1.65;color:#4E5C59\"\u003eIt's not just for makeup. Sunscreen, sebum, sweat and city particulates all sit on skin, and a balm removes them without stripping. It also works as a plain wash on days you don't need the heavy lifting.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"margin-top:12px;background:#ffffff;border:1px solid #E1DED7;border-radius:14px;padding:24px 28px\"\u003e\n      \u003cb style=\"display:block;font-size:18px;font-weight:700;color:#16211F\"\u003eIs it greasy? That's my main worry.\u003c\/b\u003e\n      \u003cp style=\"margin:12px 0 0;font-size:17px;line-height:1.65;color:#4E5C59\"\u003eNo. The essence is an essence texture, not a cream — it absorbs in seconds and dries down matte. One pump is enough for the whole face; two only if you've just shaved.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"margin-top:12px;background:#ffffff;border:1px solid #E1DED7;border-radius:14px;padding:24px 28px\"\u003e\n      \u003cb style=\"display:block;font-size:18px;font-weight:700;color:#16211F\"\u003eWill the essence sting after shaving?\u003c\/b\u003e\n      \u003cp style=\"margin:12px 0 0;font-size:17px;line-height:1.65;color:#4E5C59\"\u003eIt's alcohol-free, which is what usually causes the sting in aftershaves. Centella and panthenol are in there specifically to keep post-shave skin comfortable.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"margin-top:12px;background:#ffffff;border:1px solid #E1DED7;border-radius:14px;padding:24px 28px\"\u003e\n      \u003cb style=\"display:block;font-size:18px;font-weight:700;color:#16211F\"\u003eIs this a good gift?\u003c\/b\u003e\n      \u003cp style=\"margin:12px 0 0;font-size:17px;line-height:1.65;color:#4E5C59\"\u003eIt's the set people buy for someone who needs skincare but won't shop for it. No size to guess, no skin type to know, and two products is a routine he'll actually keep.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"margin-top:12px;background:#ffffff;border:1px solid #E1DED7;border-radius:14px;padding:24px 28px\"\u003e\n      \u003cb style=\"display:block;font-size:18px;font-weight:700;color:#16211F\"\u003eHow long will the set last?\u003c\/b\u003e\n      \u003cp style=\"margin:12px 0 0;font-size:17px;line-height:1.65;color:#4E5C59\"\u003eRoughly three months each with twice-daily use. Both are full size, not travel formats.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n","brand":"FG Beauty","offers":[{"title":"Default Title","offer_id":67592748499248,"sku":null,"price":65.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/2927\/8256\/files\/ceoEssenceAll-in-OneforMen11_02041895-9b1d-4073-967c-386c8f0a8906.jpg?v=1787594954"}],"url":"https:\/\/us.fgbeauty.com\/collections\/men.oembed","provider":"FG Beauty","version":"1.0","type":"link"}